Defense [SHOT Show 2017] THYRM Comes In One of the Pre-Chosen Forms Industry News January 18, 2017 0 COMMENT Like so many of you, we’re gearing up for SHOT Show 2017. Sunnyvale, CA based THYRM is too. They told us yesterday about their newest patch and we like it. A. Lot. Here’s what they tell us about the THYRM Keymaster Patch. SHOT Show 2017: THYRM Keymaster Patch If you are a dealer or media rep., you’ll want to track down the THYRM folks at SHOT this year and get the hook up on their new morale patch in addition to finding out about their new products for 2017. The Vinz Clortho patch is truly the Keymaster, with an included covert handcuff key hidden inside a slit in the velcro and room for a house key if you’d rather go that way. “Gozer the Traveler; he will come in one of the pre-chosen forms. During the rectification of the Voldrenai, the Traveler came as a large and moving Torb. Then during the third reconciliation of the last of the Meketrix Supplicants, they chose a new form for him, that of a giant Slor! Many Shrubs and Zuuls knew what it was to be roasted in the depths of the Slor that day I can tell you.” -Louis Tully (Keymaster of Gozer) More about Thyrm in their own words. Thyrm LLC was formed to create innovative products for tactical and wilderness applications. We specialize in outfitting end users in a wide range of environments, such as military, law enforcement, and outdoor enthusiasts who depend on the field-proven simplicity and efficacy of their gear. All our products are designed and manufactured in the United States of America except for promotional patches (made in China through an American distributor). On April 4, 2016, ITS Tactical released a great article about Thyrm, “Tactical Startup: Thyrm and Their Silicon Valley Roots” by Matthew Sharp. “Unlike other Bay Area garage startups, however, the problems Thyrm is most interested in solving are those that affect people engaged in force of arms professions. Thyrm involves the entire Frazier family… Design and testing takes place in Sunnyvale, while production, prototyping and fulfillment takes place in Ohio and Chicago. While the various aspects of the company may be distributed and in some ways “virtual,” all Thyrm products are 100% American-made. Thyrm is also working on developing devices for military and civilian medical first responders, gathering feedback from those in the field in order to try and solve technical problems to help them be more effective in saving lives.” Here’s some info on how to get ahold of one of these patches. Dealers: firstname.lastname@example.org. Media: email@example.com. Not attending SHOT? You just might be able to find the patch at www.THYRM.com while supplies last. This has been a special SHOT Show installment of Industry News. It is not a review nor an endorsement. What is the NSSF SHOT Show? The NSSF SHOT Show (Shooting, Hunting, and Outdoor Trade Show) and Conference is an annual event held by the National Shooting Sports Foundation. Typically attended by thousands of people from all 50 states and over a hundred countries, it is (quite rightfully) described as the “…world’s premier exposition of combined firearms, ammunition, law enforcement, cutlery, outdoor apparel, optics, and related products and services. Imagine the Worlds’ Fair, but packed with everything from mini-guns and every breed of body armor, bows and boots; from eye pro and ear pro to optics and ordnance, socks to swords…you get the idea. If you’d like to see a sampling of the companies who will be showing at this year’s SHOT, there’s a live map right here, though it doesn’t reflect the organizations set up elsewhere, in hotel suites, etc View imagery from our coverage of last year’s SHOT Show here; 2015’s is right here. SHOT 2017 Schedule January 15 — Special invite-only events; Veterans Training Fund/Wishes for Warriors at The Ranch, SIG Sauer Range Day, and others January 16 — Media on the Range, Boulder City Rifle & Pistol Club January 17 — 20, 2016 Sands Expo and Convention Center Las Vegas, Nevada Hours Tuesday, January 17 8:30 a.m. – 5:30 p.m. Wednesday, January 18 8:30 a.m. – 5:30 p.m. Thursday, January 19 8:30 a.m. – 5:30 p.m. Friday, January 20 8:30 a.m. – 4:00 p.m.