Compared to the 1930’s, the everyday wrist watch style has obviously changed. Size, band, even down to the reliability of the basic functions or ‘movements’ as they’re called, all have long since improved – that doesn't necessarily mean the aesthetics have improved. Fortunately there is a company that has developed a way to build a modern watch with the character of old time vintage watches, bringing that vintage look up to modern day speed. No need now to be nostalgic. With new quartz movements, larger straps of different materials, larger faces and less dome, Szanto has managed to keep the original luster of old-timey wristwatches by uncannily replicating the fonts, face color, and band leathers our grandparents were familiar with.
After designing the watches, Cohen sat down with a list of 50 possible company names written on a sheet of paper, putting thought into which one would fit best. As he put it,
“The name is kinda like getting married, you're going to be with a while and you better like it.”
After the 50 names on paper didn’t work, he reflected upon his late mother and her family, finding a name he thought suited well. It was something short and easy to say, and he would “always be ok with it”, as it was a family name: Szanto (pronounced Sahn-tow).
From there, Szanto just needed one more thing to really convey to consumers the vintage style. While Cohen was at a vintage car show, he was struck by the idea of an old traveling trunk while examining an older style car with a platform (for traveling trunks) rather than a built-in trunk. He thought this would be great not just for staging, but would suit well for packaging as well. Thus they built the trunk box for the watches.
Lastly came the brochures featuring the line. Barry wanted to put something together that was in an old family scrapbook style, featuring the watches like old family photographs. Interestingly enough, he decided that there also needed to be pictures “of people way back when” along with the photos of the watches, to cater to the vintage look. Many of the pictures featured in the brochures, all of which are genuine, actually included his mother.
Szanto has over 10 watches in their current line, with plans to add more again soon in the September-October timeframe. There is one piece in their current line that is uni-sex, and Barry mentioned more to come in the future. When asked if he had plans to come out with any female-specific models, he told me most of the vintage pieces he has interest in are styled more towards guys, but they will always be adding more models.
One particular piece I'd like to bring attention to (just because I really liked the way it looked) would be Szanto Model 2252. This piece has an MSRP of $350. Details include: a 46mm stainless steel case, iron plated with brushed black finish. It has Japanese quartz chronograph 3-eye movement, genuine leather strap with cracked finished leather (for aging), as well as contrast stitching.
Should you be interested in this or any other Szanto watches, visit their website or shoot an email to info@timeconcepts.net for any questions.
A few retailer's you can visit to find Szanto products are:
Julianna’s Fine Jewelry: 415-924-9711
Claudia.N: 305-534-5986
Time After Time: 215-362-1663 or 215-658-1110
Harry’s Army Supply: 313-565-6605
Eurochasse – 203-625-9501
Arizona is hot but these suppressors are cool! Check out just some of the fun…
Introduction: Get Ready, Sharpshooters! Here’s your chance to enhance your shooting experience with a top-of-the-line…
Daniel Defense announced an update for the reported keyholing issue that the new Daniel H9…
The SIG P320/P365 is quickly becoming one of the easiest to customize pistols ever made!…
From charitable acts to damn good coffee, DD-214 is in the thick of it. Dark…
Two of the lowest priced 2011s style pistols on the market, the Tisas B9R Carry…