Easy Day: Costa’s new “mini-movie commercial”

Chris Costa of Costa Ludus and Costa Media has completed a new sort of advertisement for his “strategic partners.” It's 3 1/2 minute “mini-movie” intended to showcase the weapons and gear the Syndicate designs, builds and/or sells. In this episode (there will be more), Costa plays narcotics deputy Vincent Rocco. Rocco must pursue a fleeing fugitive into a warehouse after the man catches them off guard by interrupting them on the way to serve a warrant at his residence; he shoots Rocco's partner Mia when confronted on the side of the road. Liam, the third member of their team, remains to render aid and joins Rocco later.

Among the “props” used are a Knight's Armament (blank upper) with a URX3 rail, Aimpoint T1, Surefire Mini Scout Light; ambi safeties from BAD ASS and various pieces of Magpul furniture. Another weapon in the mini-movie is a War Sport LVOA with assorted cool accessories and features (including a Geissele trigger); the video features accessories too, like Raven Concealment Holsters.

“These won't be limited to our Syndicate partners,” Chris advises. “If someone wanted to advertise with us, we'd do it. This is not supposed to be anything more than a good marketing video–it's a commercial, our first video. We started at 8am, finished up at 10:30pm…there was a lot of work involved. I hope people see that it's a creative way to advertise.”

One thing this is not is a training film. There's nothing political about it, no intended message, it's just a good way to show off good gear. Costa acknowledges that a one-man entry will be questioned, that the “reality” and “verisimilitude” of the mini-move will no doubt be derided by some, but in the end he says, “..it's a commercial. If they lock it down and wait for backup to arrive, that would not make much of a commercial would it? Of course there is going to be some ‘entertainment value.'”

Costa and Costa Ludus worked with Shawn Nelson and Isaac Marchionna in this first effort by the new-formed ‘Costa Media Group' in order take their syndicate partners to the next level in the “evolution of brand awareness.”  Shawn Nelson is responsible for the Into the Breach Memorial Day video for Crye Precision; Isaac Marchionna is the man behind the AAC video that premiered at the NRA expo this year.

Depending on how well this video is received we may see more of Rocco in action.