SHOT Show Industry Day at the Range has announced that Yeti has been replaced as cooler sponsor by Pelican Products for the 2019 event. The announcement comes after a recent dustup between the National Rifle Association and Yeti over a change in the discount program that the NRA was purchasing Yeti products through.
Pelican stepping into the cooler sponsorship role for Industry Day at the Range is not much of a surprise given how interwoven Pelican has become with the shooting industry over the last several decades.
Range Day attendees will find Pelican coolers filled with water bottles provided by Media Lodge to ensure that they stay hydrated.
LAS VEGAS, N.V. –– Industry Day at the Range, the largest and most influential one-day trade event in the hunting and shooting sports industry, has announced that Pelican Products, Inc. will be the new Cooler Sponsor for 2019. Pelican Elite coolers will be located across the premises so that attendees can obtain water bottles (sponsored by Media Lodge) throughout the day. Pelican products will also be on display in the non-shooting pavilion.
“We’re honored to welcome Pelican to our lineup of sponsors in 2019,” said Kelsey Puryear, Industry Day at the Range Manager. “Pelican proudly serves fire/safety, law enforcement, and military professionals as well as the consumer market and has been a proud advocate of the shooting sports. Their support of the outdoor industry makes this well-known brand a perfect fit for the annual Industry Day at the Range.”
“This is a rare opportunity to meet and connect with buyers and media members in an outdoor setting where our products excel the most,” said Stephan Corti, President of Pelican’s Commercial Government Division. “As suppliers of the industry’s toughest cases and lighting tools we look forward to demonstrating that firsthand for the attendees while underscoring our support for shooting sports.”
The 14th annual Industry Day at the Range will take place at the Boulder Rifle and Pistol Club in Boulder City, Nevada on Monday, January 21, 2019, from 8:30 a.m. to 4:30 p.m.—one day prior to SHOT Show®. Several of the industry’s most notable brands, manufacturers and organizations come together to give media and buyers an opportunity to test and evaluate new products. There are shooting lanes for all firearms types, tents for non-shooting companies (including Pelican) and ample space for on and off-road vehicles and other product demonstrations.
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