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[SHOT Show 2017] Eleven New Things To See From Rocky Brands

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Rocky Brands just told us about a huge new product release they have. Some of it is available now and some will be released in the fall of 2017. If you were unable to take a look at what they build for outdoor, duty and military customers during SHOT, read on — we'll give you a quick rundown.

SHOT Show 2017: Eleven New Things To See From Rocky Brands

1. Alpha Tac Boots

Rocky Boots Alpha Tac

The new Alpha Tac boots from Rocky offer the latest technology available in high-performance duty footwear. From outsole traction to all-day comfort, Rocky has addressed the most important footwear concerns for civil servants.
“The Alpha Tac collection incorporates the best materials and technologies Rocky has to offer,” said Ryan Maisenbacher, marketing manager for Rocky. “We trust those who serve us every day, and we believe we’ve built footwear they can trust as well.”

Available in 6-inch and 8-inch styles, the Alpha Tac footwear features an upper made from full-grain, polishable leather and open cell polyurethane performance material. A rubber heel and arch offer incredible durability, and the YKK locking zipper keeps these boots secure on your feet all day.

A dual-density EVA/rubber multi-directional outsole offers tremendous traction and confidence with every step. Rocky’s Comfort Tracks removable footbed delivers a lightweight but soft cushion inside the boot.
The Alpha Tac footwear also comes with Rocky VP waterproof protection, a superior dry experience that comes with a one-year guarantee, just like the name brands in the industry.

2. C7 Duty Boot

Rocky Boots C7 Duty

The C7 will deliver unbeatable performance, comfort and durability to those serving our communities every day.
“Rocky’s C7 boot quickly found a strong customer base in the military, and we expect the same will occur with those serving in law enforcement and other civil service organizations,” said Ryan Maisenbacher, marketing manager for Rocky. “What sets these boots apart from the competition is that they will perform as well as any boot on the market at a much lighter weight.”

The C7 duty boot features a full-grain, polishable leather upper, speed laces with NATO hooks and a YKK locking zipper. The Vibram C7 rubber outsole is lightweight but durable, and Ortholite C7 footbed offers unbeatable comfort.
The boots are available with Rocky VP waterproof technology, which offers a superior dry experience and comes with a one-year guarantee just like the name brands in the industry.

The boots are eight inches in height and solid black with a suggested retail of $149.99.

3. C7 Military Boot

Rocky Boots C7

The C7 boots were designed by soldiers for soldiers and are the lightest military boot ever offered by Rocky.
“With extensive input from former and active military members, Rocky has developed new uniform compliant boots that are incredibly lightweight while also delivering flexibility, durability and support,” said Mark Dean, VP of Rocky’s commercial military division. “At less than 15 ounces per boot, the C7 will allow for peak physical performance while not weighing you down.”

The Rocky C7 military boots are 8 inches in height and feature a flexible and durable Vibram rubber outsole. The uppers are triple-stitched for durability and offer superior breathability to keep feet cool. Speed lace eyelets and NATO hooks make for quick lacing and a secure fit. A memory foam Ortholite insole delivers supreme comfort during even the most challenging of missions.

The C7 boots are available in Coyote Brown with a minimum advertised price of $114.99.

4. Sport Pro Duty Boot

Rocky Boots Sport Pro

The new Rocky Sport Pro duty boot is an aggressive and durable choice for those who require pure performance in their civil service.

“The Sport Pro is a new collection in Rocky’s outdoor and duty lines that combines a tough outsole with our new waterproof technology to create a sturdy, reliable and performance-driven boot,” said Ryan Maisenbacher, marketing manager for Rocky.

The Sport Pro duty boot features a full-grain, polishable leather upper and YKK locking zipper. The outsole features a 7mm lug depth for an aggressive look and traction on any surface. A removable Airport footbed provides cushion and support for those on their feet all day.

The Sport Pro also comes with Rocky VP waterproof protection, a superior dry experience that comes with a one- year guarantee, just like the name brands in the industry.

Eight inches in height and all black, the Sport Pro duty boot has a suggested retail price of $129.99.

5. GORE-TEX Hunting Boots Line

Rocky Boots GORE TEX Hunting Boot

Because hunters and outdoorsmen demand top performance, Rocky has launched four new all-purpose hunting boots for 2017 featuring waterproof and breathable GORE-TEX fabric.

“There is still a strong demand for the GORE-TEX brand in the outdoor market, and Rocky has a long history of producing durable and reliable products featuring the fabric,” said Ryan Maisenbacher, marketing manager for Rocky. “Our 2017 styles come from three different collections, which offers customers a variety of options to choose from in selecting the right boots for their outdoor adventure.”

The Stalker boots feature a 900 denier high-abrasion textile upper, Goodyear® welt construction, a removable Airport insole for cushioning, a steel shank for arch support and antiqued metal hardware for a classic look. The boots are equipped with 800 grams of 3MT Thinsulate insulation. Available in Mossy Oak® Break-Up Country, the 8-inch Stalker has a suggested retail price of $169.99.

The Ranger collection has two styles that offer many of the same features as the Stalker, but these styles are constructed atop a rugged, tough Vibram rubber blocker outsole and are available in Realtree Xtra or brown. Suggested retail price on the 8-inch Ranger boots is $179.99.

The Portland style has many features including Goodyear welt construction, a rugged Vibram outsole, a padded, pig-skin leather collar, a 5mm EVA midsole for added comfort and the removable Aiport footbed. The Portland also comes with 200 grams of 3M Thinsulate insulation. This boot is available in dark brown and has a suggested retail price of $209.99.

6. Hunt Maxx Collection

Rocky Boots Hunt Maxx

Rocky has launched its new Hunt Maxx collection, a rugged, durable and comfortable hunting boot designed to keep feet warm and dry on those cold and wet days in the field.

“The Rocky Hunt Maxx boots are built for the toughest conditions you tackle on a hunt,” said Ryan Maisenbacher, marketing manager for Rocky. “Rocky has built the boot you need to deliver supreme comfort in the most extreme climates.”

The Hunt Maxx collection features a brand new waterproof technology, Rocky VP waterproof, which offers Rocky’s most superior dry experience, and comes with a one-year guarantee.

The boots are constructed from full-grain leather and 900 denier nylon with protective molded rubber toe and heel guards for extreme durability. For all-day comfort, the Hunt Maxx boots feature a padded pigskin leather collar along with a Rocky Energy Bed footbed with memory foam.

The 8-inch boots feature 800 grams of 3M Thinsulate Ultra insulation and are available in Rocky’s proprietary Venator camo pattern or Realtree Xtra. Suggested retail price on the Hunt Maxx collection is $209.99.

7. Outdoorsmen Collection

Rocky Boots Outdoorsman

Rocky continues to offer new options for outdoorsmen seeking the perfect hiking or casual footwear. The company has launched five new hiking styles and two casual footwear options across four different collections.

“Rocky knows that being an outdoorsman doesn’t always mean being a hunter,” said Ryan Maisenbacher, marketing manager for Rocky. “We can deliver the same performance and durability to our customer whether he’s in pursuit, hitting the hiking trail or headed out on the town.”

There are three new styles of Endeavor Point hikers, each with a different colorway. These boots feature Guaranteed Rocky Waterproof protection, a dual-density EVA/rubber outsole with rock crawling lugs and a Comfort Track removable footbed for continuous comfort with every step. Available colors include brown, black/orange and black/yellow. Suggested retail price for the Endeavor Point hikers is $129.99.

The new Scrambler collection includes two, 6-inch hikers with suede leather and GORE-TEX uppers along with a Vibram rubber outsole. The Rocky Energy Bed footbed is included, and the boots feature antiqued metal hardware for a classic look. Available in black and brown, the suggested retail price on the Scrambler hikers is $179.99.

The new Heritage wedge is a casual option, offering a full-grain leather upper, durable all-around welt construction and a removable Terra Suspension footbed along with insole support and cushioning. Suggested retail price on the Heritage Wedge is $119.99.

The latest addition to the Outback rugged casual collection is the Twin Gore style featuring waterproof and breathable GORE-TEX, the removable Terra Suspension footbed and the all-terrain-tested Outback outsole. Suggested retail price on the Outback Twin Gore is $139.99.

8. Rubber Boots

Rocky Boots Rubber

Four new rubber boot options from Rocky will launch in the fall of 2017, giving customers a wide range of new choices from a market leader in product quality and reliability. The 16-inch rubber boots are available in three Rocky collections, offering different outsole and insulation options. All four styles feature Rocky’s proprietary camo pattern, VenatorTM.

“Rocky has introduced the rubber boot you need for your hunting adventures in 2017,” said Ryan Maisenbacher, marketing manager for Rocky. “We’ve covered everything in these new boots – durability, reliability and flexibility. It’s just a matter of which one is best for your specific pursuits.”

All of the new rubber boots feature superior water protection with a 5mm neoprene upper and durable molded rubber over key wear points.

The Core rubber boots include Guaranteed Rocky Waterproof construction and feature a stretch neoprene gusset with adjustable locking strap for guaranteed fit along with a vulcanized rubber outsole with self-cleaning tread. Inside the boot, a removable polyurethane footbed with memory foam delivers comfort, and a steel shank offers sturdy arch support. Suggested retail price on the Core rubber boot is $109.99.

The Sport Pro rubber boot also features the stretch neoprene gusset with locking strap, steel shank and removable polyurethane footbed. The outsole is rubber with a more aggressive, multi-directional tread. Suggested retail price on the Sport Pro rubber boot is $119.99.

Two rubber styles in The Claw collection feature an aggressive, dual-density and deep-lug outsole along with Guaranteed Rocky Waterproof protection. Inside the boot, the Claw offers an integrated TPU stabilizer, removable polyurethane footbed with memory foam and a nylon shank for arch support and torsional stiffness. One style is available without insulation, and a second offers 1,200 grams of 3MTM ThinsulateTM insulation for unbeatable warmth on the coldest days. Suggest retail prices for the Claw boots are $149.99 for the non-insulated style and $159.99 for the insulated style.

9. Silent Hunter Apparel

Rocky Boots Silent Hunter

Rocky has expanded its popular Silent Hunter apparel collection with new items for men and women featuring the company’s proprietary Venator camo pattern. The new items, available in fall of 2017, include three men’s tops and cargo pants along with two women’s tops and cargo pants.

“Rocky’s Silent Hunter apparel has been a staple of our product line and incredibly popular with hunters for years,” said Ryan Maisenbacher, marketing manager for Rocky. “It makes perfect sense to expand the line to include items with our new Venator camo pattern, which resonated with our customers last year.”

The men’s tops includes a long sleeve crew, half-zip and mask jacket made from SilentHunter suede with moisture-wicking capabilities and Rocky Scent IQ technology. The jacket includes a DWR (Durable Water Repellent) coating and has a suggested retail price of $129.99. The crew top includes four-way stretch material and has a suggested retail price of $69.99. The half-zip also has a retail price of $69.99.

The men’s cargo pants are made from SilentHunter suede with moisture wicking capability. The pants feature eight total pockets, including two hidden pockets, adjustable, elastic leg openings and Rocky Scent IQ technology for a suggested retail price of $89.99.

The women’s apparel includes a crew top, quarter zip pullover and cargo pants, all made from Silent Huntert suede fabric with moisture wicking capability. The cargo pants and quarter-zip pullover both feature Rocky’s FemFit tailoring, designed & engineered specifically for women. Suggested retail prices are $64.99 for the crew top, $69.99 for the quarter-zip pullover and $89.99 for the cargo pants.

Also available in the collection is the SIQ Atomic glove in Venator camo with digital palm and fingers. Suggested retail price for the gloves is $11.99

10. Stratum Collection

Rocky Boots Stratum

Rocky has expanded its popular Stratum collection featuring Venator camo for fall 2017, offering new apparel items with the latest in comfort and performance technologies. The four items include a waterproof jacket and pants along with a layering hybrid jacket, which will be available in both Venator camo and the new Venator black pattern.

“Rocky’s Venator camo launch and Stratum apparel were a major success last year, so we’ve expanded the collection with several new items for 2017,” said Ryan Maisenbacher, marketing manager for Rocky. “With new waterproof apparel and additional layering pieces, Stratum apparel is growing into the only collection you need for hunting season.”
The jacket and pants are 100 percent waterproof, which includes the pockets and zippers, along with taped and sealed seams throughout the garments. They also feature a DWR exterior coating for additional protection, and Rocky ScentIQ Atomic to destroy human scent at the microbial level. Constructed from Rocky’s SilentHunter suede fabric, these apparel items both wick away moisture and offer complete silence in the woods.

The waterproof jacket has a suggested retail price of $139.99, while the waterproof pants are listed at $129.99.
The hybrid jacket is made from a 4-way stretch fabric with moisture-wicking, quick-dry technology. Breathable side panels help keep you cool in warmer areas, and body-mapped insulation keeps your core warm in colder weather while maintaining peak flexibility for layering. Rocky ScentIQ Atomic completely masks the human scent, making the jacket ideal as a middle layer.

The hybrid jacket is available in Venator camo and Rocky’s new Venator black pattern for a suggested retail price of $99.99.

11. The Claw Boot

Rocky Boots The Claw

Rocky wants to make sure you stay steady on your feet in the woods this year, so they’ve launched boots with their most aggressive outsole to date, The Claw.

“The Claw boots are designed for stability and durability on the outside and unbeatable comfort on the inside,” said Ryan Maisenbacher, marketing manager for Rocky. “With our new outsole design and one-year waterproof guarantee, the Claw is a sure bet for even the toughest days in the field.”

The Claw outsole features a triple-density construction with deep lugs for sure traction in any terrain. The boots include the new Rocky VP waterproof protection, which comes with a one-year guarantee, just like the name brands in the industry.

Additional features of The Claw boots include a removable Terra Suspension insole for support and cushioning, an integrated TPU heel stabilizer and a nylon pull tab for easy on/off.

The boots are available in 8-inch and 10-inch styles with full-grain leather or 900D high-abrasion textile uppers. Insulation options include 400, 800 or 1200 grams of 3M Thinsulate material.
Camo patterns used include Realtree Xtra and Venator, and there are non-camo options in brown leather. Suggested retail prices on The Claw boots range from $179.99-$209.99.

About Rocky Boots in their own words.

Established in 1932 and still headquartered in Nelsonville, Ohio, the ROCKY brand continues to be a world leader who designs, develops, manufactures and markets premium quality, rugged Outdoor, Work, Western, Duty and Military footwear as well as Outdoor and Work apparel and accessories. Innovation, quality, and durability are hallmarks of the ROCKY brand name. The Company continually monitors the development of innovative raw materials and has distinguished its branded products by incorporating new fabric and technologies into the design of its footwear and apparel. Over 13,000 retail, online and catalog outlets carry ROCKY footwear worldwide. The Rocky goal to provide quality outdoor and occupational footwear has not changed since the doors opened over 80 years ago.

You can find them online right here.

This has been a special SHOT Show installment of Industry News. It is not a review nor an endorsement.

What is the NSSF SHOT Show?

The NSSF SHOT Show (Shooting, Hunting, and Outdoor Trade Show) and Conference is an annual event held by the National Shooting Sports Foundation. Typically attended by thousands of people from all 50 states and over a hundred countries, it is (quite rightfully) described as the “…world's premier exposition of combined firearms, ammunition, law enforcement, cutlery, outdoor apparel, optics, and related products and services.
Imagine the Worlds' Fair, but packed with everything from mini-guns and every breed of body armor, bows and boots; from eye pro and ear pro to optics and ordnance, socks to swords…you get the idea. If you'd like to see a sampling of the companies who will be showing at this year's SHOT, there's a live map right here, though it doesn't reflect the organizations set up elsewhere, in hotel suites, etc
View imagery from our coverage of last year's SHOT Show here; 2015's is right here.
SHOT 2017 Schedule
January 15 — Special invite-only events; Veterans Training Fund/Wishes for Warriors at The Ranch, SIG Sauer Range Day, and others
January 16 — Media on the Range, Boulder City Rifle & Pistol Club
January 17 — 20, 2016
Sands Expo and Convention Center
Las Vegas, Nevada
Tuesday, January 17 8:30 a.m. – 5:30 p.m.
Wednesday, January 18 8:30 a.m. – 5:30 p.m.
Thursday, January 19 8:30 a.m. – 5:30 p.m.
Friday, January 20 8:30 a.m. – 4:00 p.m.

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