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The Ultimate Firearms Destination for the Gun Lifestyle

5.11’s Passion Forward

5.11 Tactical is doing more than simply making a smaller size of their menswear, putting a pink label on it, and calling it ‘ladies'. They have a new product line and call it “Passion Forward”. Everything is specifically designed for women, by women. Here's what they have to say about it:

A campaign dedicated to women everywhere, Passion Forward is debuting in tandem with a continued surge of women's participation in shooting sports, hunting, public safety and an overall global desire for tactical preparedness. According to the National Sporting Goods Association, more than five million women actively participated in target shooting in the U.S. during 2011, resulting in a 51 percent increase between 2001 and 2011. Furthermore, countries around the globe have seen up to a 60 percent spike in women's participation in hunting.

Celebrating today's tactical-minded, active and aspirational woman, as well as those women striving for greatness in public safety fields, Passion Forward will offer fans and followers access to training videos, exclusive ambassador tips, covert solutions, product recommendations, contests and giveaways and more.

“Conversations around women's specific products first began as women started to vocalize their frustrations with the fit of their tactical pants and uniforms. As we began developing our Women's Stryke Pant, we focused on function, improved fit—which is critical—and adding a touch of feminine detail so that it wasn't a carbon copy of the Men's Stryke Pant. We built it for a woman's body, ” said Tiffany Yerby, Director of Design at 5.11 Tactical. “Product testing on all shapes and sizes, and getting end user feedback, was paramount to the success and expansion of the women's line you see on the shelves today.”

Adding to its increasing selections of women's products, 5.11 Tactical will unveil a variety of purpose built gear and apparel intended for the female customer.

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5.11 sought out brand ambassadors who are all accomplished in their respective fields, to include:

Janna Reeves—a devoted shooting competitor, Janna works full-time in the firearms industry. In her rookie year with the Noveske shooting team, she secured multiple high lady titles, and also qualified for a spot on the televised 3-Gun Nation Pro tour, making it to the championship shoot off. Throughout her career she has participated in several defensive shooting training programs, which played a role in her becoming a NRA-certified instructor.

Jolie Gentry Macias—a police officer and her department's first female Special Weapons and Tactics (SWAT) team operator, Jolie won the inaugural Crossfit Games in 2007. In the 2009 Crossfit Games, she won the Viking Tactic top performing Law Enforcement or Military athlete of the games. Jolie is currently focused on training for Olympic Weightlifting and is looking to lead her team at Catalyst Athletics to the national title.

Katie Francis—at 16-years-old, Katelyn (Katie) Francis is an avid competitive shooter. Katie began shooting with a 22 revolver at the age of five, and by the age of eight she began shooting a 9MM pistol. When she was 10, Katie started shooting in local United States Practical Shooting Association (USPSA) pistol matches. That same year, she competed in the Monster Match in St. Louis, Mo. and was the third place junior. Katie will be representing the U.S. at the International Practical Shooting Confederation Shotgun Match this coming September in Italy.

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For more information, or to check out their selection, head on over to 511Women.com


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