Gear Aimpoint celebrates 40 years Recoil Staff January 31, 2015 Join the Conversation The company best known for its electronic red dot sighting technology is celebrating their 40th anniversary this year! The Aimpoint Electronic, released by Aimpoint in 1975 as the “first electronic sight technology on the market”, was originally created more for the hunting crowd than the tactical one. In 1997, the U.S. military realized the potential these optics provided to “boots on the ground” and took steps to incorporate them into standard use. Aimpoint was subsequently awarded a contract with the U.S Army and has since delivered well over a million optics to the various branches of the U.S. military. According to the President of Aimpoint, “Forty years ago, a small group of Swedish entrepreneurs developed a sighting technology for use by European hunters. They had no idea that the company which formed from these humble beginnings would ultimately become the worldwide standard in reflex sighting technology. We have reached this company milestone by always placing the needs of the customer first, and by designing high quality products that can survive in any conditions. On this 40th anniversary of the company, we reaffirm our commitment to the customer, and look forward to the future.” Happy 40th Anniversary, Aimpoint! To celebrate you can check out of some their sweet loot by visiting their website. You can also enjoy one of their cheesey-awesome commercials we've shared below along with pictures of a couple of the products they have to offer. Explore RECOILweb:New Products — Issue 36S&W Monday Morning Carry: Breakfast with a P9CGreen Mountain Airlift Recap12 Days of Christmas 2020: Day 5 - Grey Ghost Gear Scarab Pack Giveaway NEXT STEP: Download Your Free Target Pack from RECOILFor years, RECOIL magazine has treated its readers to a full-size (sometimes full color!) shooting target tucked into each big issue. Now we've compiled over 50 of our most popular targets into this one digital PDF download. From handgun drills to AR-15 practice, these 50+ targets have you covered. Print off as many as you like (ammo not included). Click here to get IMMEDIATE ACCESS to a digital PDF of this target pack!