Gear Aimpoint celebrates 40 years Recoil Staff January 31, 2015 Join the Conversation At RECOIL, we review every product fairly and without bias. Making a purchase through one of our links may earn us a small commission, and helps support independent gun reviews. Learn More The company best known for its electronic red dot sighting technology is celebrating their 40th anniversary this year! The Aimpoint Electronic, released by Aimpoint in 1975 as the “first electronic sight technology on the market”, was originally created more for the hunting crowd than the tactical one. In 1997, the U.S. military realized the potential these optics provided to “boots on the ground” and took steps to incorporate them into standard use. Aimpoint was subsequently awarded a contract with the U.S Army and has since delivered well over a million optics to the various branches of the U.S. military. According to the President of Aimpoint, “Forty years ago, a small group of Swedish entrepreneurs developed a sighting technology for use by European hunters. They had no idea that the company which formed from these humble beginnings would ultimately become the worldwide standard in reflex sighting technology. We have reached this company milestone by always placing the needs of the customer first, and by designing high quality products that can survive in any conditions. On this 40th anniversary of the company, we reaffirm our commitment to the customer, and look forward to the future.” Happy 40th Anniversary, Aimpoint! To celebrate you can check out of some their sweet loot by visiting their website. You can also enjoy one of their cheesey-awesome commercials we've shared below along with pictures of a couple of the products they have to offer. Why you can trust RECOIL Since our founding in 2012, RECOIL remains the premier firearms lifestyle publication for the modern shooting enthusiast. We deliver cutting-edge coverage of guns, gear, accessories and technology. We go beyond basic reviews, providing no B.S. buyer’s guides, hands-on testing and expert analysis on everything from firearms and survival equipment to watches and vehicles. Our reviewers are the backbone of our operation and come from diverse shooting backgrounds: Former law enforcement, military veterans, competitive shooters, seasoned hunters and plain old firearms enthusiasts. Furthermore, we’re not just gun experts, but dedicated journalists who adhere to the strictest standards of our profession. At RECOIL, editorial independence is the foundation of everything we publish and the cornerstone of reader trust. Our editors, writers and content creators make all editorial decisions independently, free from outside influence. That boils down to: advertisers don’t dictate our coverage, the outcomes of our reviews or what we recommend in our buyer’s guides. First and always, our commitment is to our audience—ensuring every review and article is accurate, unbiased, and driven by real-world experience. Whether you’re selecting your next firearm, upgrading your gear, or exploring the latest innovations in the shooting world, RECOIL provides the trusted insights you need to make informed decisions. Learn more about our Editorial Standards and how we review products. NEXT STEP: Download Your Free Target Pack from RECOILFor years, RECOIL magazine has treated its readers to a full-size (sometimes full color!) shooting target tucked into each big issue. Now we've compiled over 50 of our most popular targets into this one digital PDF download. From handgun drills to AR-15 practice, these 50+ targets have you covered. Print off as many as you like (ammo not included). Get your pack of 50 Print-at-Home targets when you subscribe to the RECOIL email newsletter. We'll send you weekly updates on guns, gear, industry news, and special offers from leading manufacturers - your guide to the firearms lifestyle.You want this. Trust Us.
