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Browning Releases BXR Rapid Expansion Ammo

Browning notified us recently that they've released a new ammo specially designed with hunters in mind. Intended for hunting such critters as deer and antelope, they call it BXR Rapid Expansion Matrix Tip.

Here’s what they told us.

Browning Releases BXR Rapid Expansion Ammo

Browning Ammunition introduces the BXR Rapid Expansion Matrix Tip for deer hunting, providing millions of hunters with “The Best There Is.”

The BXR Rapid Expansion Matrix Tip is designed specifically for use on whitetail, blacktail, mule deer and antelope. The proprietary matrix tip design allows for high downrange velocity and energy retention while also initiating rapid positive expansion. The jacket and tip combination yields precision accuracy, rapid energy transfer and generates massive knockdown power.

“The BXR Rapid Expansion was designed specifically for deer and antelope hunters. The unique Matrix Tip helps initiate expansion, quickly transferring a massive amount of energy,” said Ben Frank, brand manager for Browning Ammunition. “Our goal when designing this bullet was to make sure you spend less time tracking and more time telling friends about your successful hunt.”

Browning Rapid Expansion Ammo 2

Available at retail locations now!

Offerings include:
243 Win 97-gr.                        30-06 SPRG 155-gr.
270 Win 134-gr.                      300 Win Mag 155-gr.
30-30 Win 155-gr.                   300 WSM 155-gr.
308 Win 155-gr.


  • Proprietary tip material (copper/polymer) initiates rapid expansion
  • Tip fragments upon impact to present large expanding hollow point
  • Improved ballistic coefficient with added on-target energy transfer


  • Designed specifically for whitetail, blacktail, mule deer and antelope
  • Energy is efficiently and effectively transferred on target

Here is more about Browning’s tradition.

There is history attached to every Browning product. Even the newest most innovative products. That's because when you take a close look at Browning guns and gear you can see the commitment to innovation started by John Moses Browning himself, over 125 years ago. But not every Browning product is the latest “innovation.” Some are tried and true. Yet they exhibit the Browning commitment to excellence embodied in our slogan The Best There Is.

Because Browning has traditionally sold only through the best dealers it can sometimes be hard to find what you need. But those difficult days are past. Today there are more ways than ever to get the Browning gear you want. Shop at your local dealer and get your hands on the gear and get the personal attention you like. You can buy it online at one of our Browning buy-online dealers. And you can shop at the new eStore.

Find the products you want.  The Browning line of products continues to grow, covering nearly every product requirement of the avid hunter, shooter and outdoors person. There are so many products that it can sometimes be hard to find exactly what you need.

You can find Browning online here.

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