Issue 42

Buried in the hullabaloo and background static of SHOT Show was an announcement — something which had none of the glitzy attraction of the latest blaster or ammunition introduction — hell, it wasn’t even as eye catching as a new AR, and lord knows we’re bored of that particular market segment. Nope, this had all the attention-grabbing glamour of a utility bill, but that was intentional. Bottom line — RECOIL has a new home.

After toiling for many years under the benign neglect of our previous owners, we’re pleased to say we’re now partnered with Gun Digest and Blade magazines, which not only adds to the number and variety of titles in our portfolio, it makes us a lot stronger and better positioned to bring you even more in-depth content than we did before.

Take this issue, for example. We’ve always delivered more pages of editorial content than anyone else in the industry, but there have been times when the number of ads have gotten a bit out of hand. So we promise there’ll always be more editorial than advertising. We’ll also continue to offer our unbiased opinions on guns, gear, training, politics, and legal matters — in short we’d be terrible dinner guests.

The way we all consume media is changing. Print is never going to go away, because wiping your ass with an iPad at deer camp gives less than satisfactory results. But there’s an ever-evolving landscape of ways in which to consume content, and we plan on being at the forefront of that scene. Some of the developments we have planned for the next 12 months include bigger and more frequent events, as well as more and better video, with a greater number of ways to access it. The brakes are off and we hope you’ll join us for the ride, because it’s going to be a fun one.

– Iain Harrison

Check out RECOIL Issue 42

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