Gear Morale Patch Monday – the Hook & Loop Society David Reeder September 29, 2014 Join the Conversation At RECOIL, we review every product fairly and without bias. Making a purchase through one of our links may earn us a small commission, and helps support independent gun reviews. Learn More Morale patches are now very nearly ubiquitous. Today I'm happy to share the announcement of the founding of the Hook & Loop Society. The Hook & Loop Society comes to us from ITS Tactical. In the invite (which arrived on parchment complete with wax seal, pretty classy Bryan), the Society is described as having a mission dedicated to the “…quality and design of morale patches.” That sounds good to me – I'm a fan of the entire concept, from the old “unauthorized patches” guys in the military have had made for decades to the first groundbreaking patches released MilSpec Monkey (the progenitor of the modern morale patch phenomenon) to the vast number of collectibles available today. The Hook & Loop Society is a now a sub-community on Reddit. You can learn more about it online at www.hookandloopsociety.com. Check it out. There's a video from the ITS staff wherein they explain their various perspectives on morale patches and what they hope to achieve. You'll also find instructions on how to apply for membership to the Society. Go check it out. Why you can trust RECOIL Since our founding in 2012, RECOIL remains the premier firearms lifestyle publication for the modern shooting enthusiast. We deliver cutting-edge coverage of guns, gear, accessories and technology. We go beyond basic reviews, providing no B.S. buyer’s guides, hands-on testing and expert analysis on everything from firearms and survival equipment to watches and vehicles. Our reviewers are the backbone of our operation and come from diverse shooting backgrounds: Former law enforcement, military veterans, competitive shooters, seasoned hunters and plain old firearms enthusiasts. Furthermore, we’re not just gun experts, but dedicated journalists who adhere to the strictest standards of our profession. At RECOIL, editorial independence is the foundation of everything we publish and the cornerstone of reader trust. Our editors, writers and content creators make all editorial decisions independently, free from outside influence. That boils down to: advertisers don’t dictate our coverage, the outcomes of our reviews or what we recommend in our buyer’s guides. First and always, our commitment is to our audience—ensuring every review and article is accurate, unbiased, and driven by real-world experience. Whether you’re selecting your next firearm, upgrading your gear, or exploring the latest innovations in the shooting world, RECOIL provides the trusted insights you need to make informed decisions. Learn more about our Editorial Standards and how we review products. NEXT STEP: Download Your Free Target Pack from RECOILFor years, RECOIL magazine has treated its readers to a full-size (sometimes full color!) shooting target tucked into each big issue. Now we've compiled over 50 of our most popular targets into this one digital PDF download. From handgun drills to AR-15 practice, these 50+ targets have you covered. Print off as many as you like (ammo not included). Get your pack of 50 Print-at-Home targets when you subscribe to the RECOIL email newsletter. We'll send you weekly updates on guns, gear, industry news, and special offers from leading manufacturers - your guide to the firearms lifestyle.You want this. Trust Us.
