Gear [SHOT Show 2017] New Bushnell Optics Industry News January 16, 2017 Join the Conversation Bushnell reveals several new scopes and red dot sights; all will be at SHOT show in Booth 1#4551. Here’s what they have to say about the new additions to their lineup. SHOT Show 2017: New Bushnell Optics for SHOT In the battle-hardened Elite Tactical line, the new SMRS (Short Midrange Rifle Scope) joins the Elite Tactical DMR II-i and Elite Tactical LRTS-I, which Bushnell claims, to provide serious competitive shooters and professional operators the ultimate in accuracy, precision and repeatability. The SMRS’s folding ThrowDown PCL allows lightning-fast magnification changes, while a mil-based illuminated BTR-2 reticle provides precise holdovers, regardless of caliber. T-Lok target turrets allow secure, repeatable adjustments in any environment. For competition, or a mission-driven CQB needs in the tightest quarters, elite shooters will trust the new Elite Tactical SMRS. The DMR II-i’s improved G3 illuminated reticle provides precision holdovers at any range and also allows shooters to quickly engage moving targets in any light. The scope’s illumination control is integrated with the side parallax focus in one simple knob for easy adjustability. The elevation turret provides 10 mils of adjustment per revolution and is also equipped with the easy-to-set RevLimiter zero stop for a positive return to zero. Bushnell’s line of AR Optics is already a leader for modern sporting rifles. New this year, the AR Optics line also gets upgraded with the new Engulf Micro Reflex Sight, Incinerate Red Dot, Enrage Red Dot, and the ambidextrous 3x Magnifier. Upper left shows the Bushnell AR Optics Incinerate and the lower right shows the AR Optics Engulf. The AR Optics Engulf is a micro reflex red dot sight small enough to fit on a pistol. It projects a 5-MOA dot through waterproof, fogproof and shockproof optics. The compact design is compatible with a large selection of semiautomatic pistols, allowing for a quick, positive target acquisition. “The Engulf is the smallest, lightest red dot in the AR Optics family,” Parrish said, “and is ideal for close-quarter scenarios.” The new AR Optics Incinerate with circle dot reticle makes target acquisition second nature. Plus, the rear sight on the Incinerate is compatible with Glock dovetail sights. Eight brightness settings offer high visibility in any lighting. “A 25-MOA circle naturally draws the eye to the 2-MOA center dot, making it ideal for both tactical rifles and shotguns,” Parrish said. Upper left shows the AR Optics Enrage and the lower right shows the AR Optics 3x Magnifier. “Bushnell’s longest-lasting red dot scope is now the AR Optics Enrage,” said AR Optics line manager Bryan Parrish. “With battery life that lasts twice as long as previous models, eight brightness settings and a 2-MOA red dot the Enrage is perfected for modern sporting rifles.” It features multi-coated optics, ensuring a bright, crisp view for easy target acquisition and includes an optional hi-rise mount. Rounding out the new additions is the AR Optics 3X Magnifier. Simply mount it behind a red dot optic with the ambidextrous flip mount. Engage the 3X magnifier when you need it, and flip it out of the way when you don’t. For more information visit their website. This has been a special SHOT Show installment of Industry News. It is not a review nor an endorsement. What is the NSSF SHOT Show? The NSSF SHOT Show (Shooting, Hunting, and Outdoor Trade Show) and Conference is an annual event held by the National Shooting Sports Foundation. Typically attended by thousands of people from all 50 states and over a hundred countries, it is (quite rightfully) described as the “…world's premier exposition of combined firearms, ammunition, law enforcement, cutlery, outdoor apparel, optics, and related products and services. Imagine the Worlds' Fair, but packed with everything from mini-guns and every breed of body armor, bows and boots; from eye pro and ear pro to optics and ordnance, socks to swords…you get the idea. If you'd like to see a sampling of the companies who will be showing at this year's SHOT, there's a live map right here, though it doesn't reflect the organizations set up elsewhere, in hotel suites, etc View imagery from our coverage of last year's SHOT Show here; 2015's is right here. SHOT 2017 Schedule January 15 — Special invite-only events; Veterans Training Fund/Wishes for Warriors at The Ranch, SIG Sauer Range Day, and others January 16 — Media on the Range, Boulder City Rifle & Pistol Club January 17 — 20, 2016 Sands Expo and Convention Center Las Vegas, Nevada Hours Tuesday, January 17 8:30 a.m. – 5:30 p.m. Wednesday, January 18 8:30 a.m. – 5:30 p.m. Thursday, January 19 8:30 a.m. – 5:30 p.m. Friday, January 20 8:30 a.m. – 4:00 p.m. Explore RECOILweb:Rifle Ready: Tripod Buyer's GuidePreview - SIG SAUER's P320 RX ROMEO1Preview - HK45C - Zero Dark 45What’s Next for Magpul Knives?