Defense The Superbowl Commercial you WON’T see today David Reeder February 2, 2014 Join the Conversation At RECOIL, we review every product fairly and without bias. Making a purchase through one of our links may earn us a small commission, and helps support independent gun reviews. Read our affiliate policy. Find out more about how we test products. Remember this? Here's a reminder; it is not one of the commercials you will see during the Superbowl today – because, you know, no self-respecting football fan would be a someone who appreciates a well made firearm or the concept of defending one's family. Nor would they *gasp* be pro- Second Amendment. I spoke to Daniel Defense's Jordan Hunter earlier today. As you can imagine, Daniel Defense is still disappointed the ad won't run, but stands firmly behind their original message. “It’s disappointing that they’re not allowing it. The ad is well within the confines of their rules. We absolutely respect the NFL’s right to establish their own guidelines, and to tell us no if warranted, but the hypocrisy they’re showing here disturbs us. We were well within the rules they established at the beginning of the season, and not just because we’re also a brick and mortar storefront. Ads for violent movies and violent video games are okay, but a Constitutional ad promoting the defense of one’s family – that doesn’t even show a physical weapon or ammunition – is not? Absolutely we’re disappointed in them [the NFL].” Jordan Hunter, Daniel Defense Here's a flashback to when it was still fresh on everyone's minds. You can view more DD videos on their YouTube page and of course follow them on Facebook. Why you can trust RECOIL Since our founding in 2012, RECOIL remains the premier firearms lifestyle publication for the modern shooting enthusiast. We deliver cutting-edge coverage of guns, gear, accessories and technology. We go beyond basic reviews, providing no B.S. buyer’s guides, hands-on testing and expert analysis on everything from firearms and survival equipment to watches and vehicles. Our reviewers are the backbone of our operation and come from diverse shooting backgrounds: Former law enforcement, military veterans, competitive shooters, seasoned hunters and plain old firearms enthusiasts. Furthermore, we’re not just gun experts, but dedicated journalists who adhere to the strictest standards of our profession. At RECOIL, editorial independence is the foundation of everything we publish and the cornerstone of reader trust. Our editors, writers and content creators make all editorial decisions independently, free from outside influence. That boils down to: advertisers don’t dictate our coverage, the outcomes of our reviews or what we recommend in our buyer’s guides. First and always, our commitment is to our audience—ensuring every review and article is accurate, unbiased, and driven by real-world experience. Whether you’re selecting your next firearm, upgrading your gear, or exploring the latest innovations in the shooting world, RECOIL provides the trusted insights you need to make informed decisions. Learn more about our Editorial Standards and how we review products. NEXT STEP: Download Your Free Target Pack from RECOILFor years, RECOIL magazine has treated its readers to a full-size (sometimes full color!) shooting target tucked into each big issue. Now we've compiled over 50 of our most popular targets into this one digital PDF download. From handgun drills to AR-15 practice, these 50+ targets have you covered. Print off as many as you like (ammo not included). Get your pack of 50 Print-at-Home targets when you subscribe to the RECOIL email newsletter. We'll send you weekly updates on guns, gear, industry news, and special offers from leading manufacturers - your guide to the firearms lifestyle.You want this. Trust Us.
