Reviews [VETS] Grill Your Ass Off & Sailor Jerry Join Forces Tom Marshall August 24, 2023 Join the Conversation At RECOIL, we review every product fairly and without bias. Making a purchase through one of our links may earn us a small commission, and helps support independent gun reviews. Learn More Many moons ago, Veterans Vices was a web-only series we ran every once in a while. Since then, we’ve covered dozens of different brands, each one built by a veteran and their story. A small barbecue seasoning company in Texas called Grill Your Ass Off was one of the first companies we covered back then. Since GYAO recently entered an exciting partnership, and has never actually graced the print page, we felt like this was an ideal opportunity to follow-up with them.Following medical separation from his service as an infantryman in the 3rd U.S. Infantry Regiment, colloquially known as The Old Guard, Jason Mruff returned home to Texas. Like many veterans, his transition back to civilian life was perilous and seemingly without purpose. Also, like many, a return-to-roots was in order. Says Mruff: “As a Texan, I don’t know that we so much get into barbecue as much as barbecue is just in our blood. Growing up in Texas, my experience was centered around family, fun, and food, and you couldn’t have one without the other.”Not only is this company veteran-owned but, at time of writing, every single employee is either a veteran or first responder. They team up with multiple nonprofit organizations and even offer “Charity Bundles” that allow you to choose which charity to support with a specific purchase that results in a cash-back donation by GYAO to the selected organization. They recently partnered with Sailor Jerry Spiced Rum to create the Ironsides BBQ sauce seen here. Mruff says that 50 percent of the proceeds of Ironsides sales goes back into veteran-focused charity organizations such as the Independence Fund. So before you fire up the grill for your next summer cookout, check out Grill Your Ass Off or Sailor Jerry for a taste that warms the heart as much as the palate. Why you can trust RECOIL Since our founding in 2012, RECOIL remains the premier firearms lifestyle publication for the modern shooting enthusiast. We deliver cutting-edge coverage of guns, gear, accessories and technology. We go beyond basic reviews, providing no B.S. buyer’s guides, hands-on testing and expert analysis on everything from firearms and survival equipment to watches and vehicles. Our reviewers are the backbone of our operation and come from diverse shooting backgrounds: Former law enforcement, military veterans, competitive shooters, seasoned hunters and plain old firearms enthusiasts. Furthermore, we’re not just gun experts, but dedicated journalists who adhere to the strictest standards of our profession. At RECOIL, editorial independence is the foundation of everything we publish and the cornerstone of reader trust. Our editors, writers and content creators make all editorial decisions independently, free from outside influence. That boils down to: advertisers don’t dictate our coverage, the outcomes of our reviews or what we recommend in our buyer’s guides. First and always, our commitment is to our audience—ensuring every review and article is accurate, unbiased, and driven by real-world experience. Whether you’re selecting your next firearm, upgrading your gear, or exploring the latest innovations in the shooting world, RECOIL provides the trusted insights you need to make informed decisions. Learn more about our Editorial Standards and how we review products. NEXT STEP: Download Your Free Target Pack from RECOILFor years, RECOIL magazine has treated its readers to a full-size (sometimes full color!) shooting target tucked into each big issue. Now we've compiled over 50 of our most popular targets into this one digital PDF download. From handgun drills to AR-15 practice, these 50+ targets have you covered. Print off as many as you like (ammo not included). Get your pack of 50 Print-at-Home targets when you subscribe to the RECOIL email newsletter. We'll send you weekly updates on guns, gear, industry news, and special offers from leading manufacturers - your guide to the firearms lifestyle.You want this. Trust Us.