People Victory First’s Victory Wear Industry News March 5, 2017 Join the Conversation Victory Wear is the recently announced lifestyle brand of firearm and mindset training company Victory First. Predicated on the idea that the Every Day Carbine is the Modern Day Coachgun, Victory Wear echoes the strong sentiments of the veteran community, but expressed in terms that resonate with the situationally aware, situationally prepared, EDC community. Industry News: Victory First's Victory Wear Victory Wear, a Division of Victory First, announces it will produce lifestyle and apparel items that resonate with the “everyday carry” community. The debut offerings feature attractive graphics on a variety of American-made T-shirts, decals, and PVC patches. The theme of all Victory Wear products focuses on mindset and preparedness to protect family, hearth, and home. If you carry a concealed pistol daily, or keep a carbine handy in your vehicle or around the house, Victory Wear is a brand designed for your the way you live your life. Although some of the themes will be staples within the brand, most will be limited runs. While the initial run is fairly focused, there are over a dozen different themes slated for release before Independence Day. Says Matt ‘Jake' Jacques, owner of Victory First and Victory Wear, “There are some great lifestyle brands in this industry, but most have a very pronounced military-feel to their products. As a former Marine, I love those brands, but not everyone who carries a gun is a veteran. We created Victory Wear to reflect the values and mindset of the everyday American who carries a gun to protect himself and the people he cares most about. If you take on the responsibility of carrying a gun every day, you’ll ‘get’ our products. They are a reflection of that mental and emotional commitment.” You can learn more — or perhaps get one — online at Victory Wear. EDIT: Should you do so, use discount code RECOIL15. It'll save you 15% on the purchase. Follow them on Instagram, @victorywearables. You can keep an eye on their Facebook page at /VictoryWearables/. Photo courtesy of F3 Tactical. Industry News. What are you seeing here? Just as the tagline reads — industry news. This is a product (or service) announcement. It is not an endorsement. It is not a review. It is not an advertisement. Posts on RECOILweb.com labeled as Industry News are advisory notifications only. Information contained therein is likely provided by the individual manufacturer (or service provider), provided to RW and passed along to our readers as a notification only. Such articles do not represent our tacit approval, nor (unless labeled SPONSORED) were they paid for. RECOIL publishes not just for a fraction of the gun-owning community, but all of it. Individual editorial staff member opinions are not the sole arbiter of what news we present. What one person derides, another will extol. One of RECOIL's responsibilities is to inform readers of new products or services from manufacturers, training organizations, and the like. RECOIL readers have made it very clear this is something they want to see, and frequently. Some of those products will be chosen for further coverage or evaluation. Some will not. Some may have great promise or potential. Others will do nothing but prove the old adage, A fool and his money are soon parted. Readers should form their own conclusions, if appropriate. Rest assured if a member of the RECOIL staff is providing an opinion, you will know about it. If you are aware of a new technology, product, or service you think is worth us passing along, reach out to [email protected] with details. Explore RECOILweb:Why Rudy Reyes Gets to be Rudy ReyesNew REC10 Rifle from Barrett FirearmsSmall Business Saturday: A Fisher KnivesFinally! A working phase plasma rifle in 40 watt range NEXT STEP: Download Your Free Target Pack from RECOILFor years, RECOIL magazine has treated its readers to a full-size (sometimes full color!) shooting target tucked into each big issue. Now we've compiled over 50 of our most popular targets into this one digital PDF download. From handgun drills to AR-15 practice, these 50+ targets have you covered. Print off as many as you like (ammo not included). Click here to get IMMEDIATE ACCESS to a digital PDF of this target pack!