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SHOT16: GOPRO Continues Shooting Sport Products



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A couple of days ago at the SHOT Show “Industry Day at The Range”, GoPro Announced new camouflage camera housings for their HERO camera with Realtree Xtra and Realtree MAX-5 Patterns.

Last year, GoPro began their foray into the shooting sports with a mount specifically for firearms. The intent was to help content creators capture video from a first-person-perspective when hunting or shooting. The company’s Ryan Chuckel voiced GoPro’s support for the shooting community by saying:

“We are stoked about giving people the right tools to capture and share the best content while they are out on the water, in the woods, on the track, on the range or wherever they may be enjoying their passion.”

Following up on that, GoPro acted on feedback that the reflective camera cases needed to blend in for hunters and outdoor videographers. Now available in two distinct patterns, Realtree MAX-5® and Realtree Xtra®, sportsmen can now camouflage their GoPro cameras with a pattern that fits their environment. The GoPro Camo Housings will be available in Realtree Xtra, which blends year round in a variety of woodland terrain or Realtree MAX-5, designed for waterfowl habitats. The new housings will also come with a bonus QuickClip, which can be used on baseball hats or other 3mm to 10mm thick objects. The new product’s patterning and special dipping process creates a 3D effect that further enhances the effect of the camo, making capturing content while hunting with a GoPro even easier.

The GoPro Realtree MAX-5 and Xtra features:
• Non-reflective print is optimized for all waterfowl (MAX-5) and woodland environments (Xtra)
• QuickClip Mount – Lets you attach the Camo Housing to a backwards baseball cap or other 3mm to 10mm thick object
• LCD Concealment Stickers – Help eliminate light reflection from the Housing’ LCD window
• Standard, Skeleton and Touch Backdoors included • Waterproof to 131’ (with standard Backdoor)
• GoPro HERO Camo Housings will be available for the HERO 4, HERO 3+ and HERO 3
To learn more about GoPro's Realtree Xtra and Realtree MAX-5 Camo Housing features and brand new updates to the GoPro App, visit the GoPro news blog, The Inside Line.

About GoPro, Inc. (NASDAQ:GPRO) GoPro, Inc. is transforming the way people visually capture and share their lives. What began as an idea to help athletes self-document themselves engaged in their sport, GoPro has become a standard for how people capture themselves engaged in their interests, whatever they may be. From extreme to mainstream, professional to consumer, GoPro enables the world to capture and share its passion in the form of immersive and engaging content.

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What is the NSSF SHOT Show?

The NSSF SHOT Show (Shooting, Hunting, and Outdoor Trade Show) and Conference is an annual event held by the National Shooting Sports Foundation. Typically attended by thousands of people from all 50 states and over a hundred countries, it is (quite rightfully) described as the “…world's premier exposition of combined firearms, ammunition, law enforcement, cutlery, outdoor apparel, optics, and related products and services.
Imagine the Worlds' Fair, but packed with everything from mini-guns and every breed of body armor, bows and boots; from eye pro and ear pro to optics and ordnance, socks to swords…you get the idea. If you'd like to see a sampling of the companies who will be showing at this year's SHOT, there's a live map right here, though it doesn't reflect the organizations set up elsewhere, in hotel suites, etc.
View imagery from our coverage of last year's SHOT Show right here.
2016 SHOT Show
January 18 — Media on the Range (numerous shooting facilities in and around Las Vegas)
January 19–22, 2016

Shot-Show-2016

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