Featured Take a look: the new Smith Bradley Ltd. Ambush Recoil Staff August 12, 2015 Join the Conversation If you've seen the most recent cover of RECOIL (which most likely you have, considering how fast they flew off the shelves) you saw a Smith Bradley Ltd. Ambush. The Ambush is an American made watch built in Sidney, Illinois. Begun originally with what became an extremely successful Kickstarter campaign, the Ambush was designed by watch artisan Jerommie Smith (one of the two creative geniuses behind Smith Bradley). He was inspired, he says, by the AR-15. The goal was to make an affordable, aesthetically pleasing, rugged and field-ready Swiss-powered digital analog watch. It certainly appears they've done that. One or two of our lads are wearing the Ambush now to confirm how it holds up on the range, in the field or on the job. Wrist After all, a watch should be able to withstand the rigors of plumbing or construction as much as it does the shoot house or 3 gun competition in foul weather if you're going to spend hundreds of dollars on it. We'll update you in the coming months, but so far so good. We'd buy one, and have. It's nice to see the return of American made gentleman's “wearables” (or “man jewelry”); equally satisfying to see entrepreneurs succeed. The Ambush was funded in September 2014 and debuted at SHOT 2015. It has its roots in precision from all over the world. Says Smith Bradley Ltd., “We designed the Ambush from the ground up–from the white board, to the electronic renderings, to the molds and mock-ups. Given the complexity of the movement and the design, we have sourced the watch from all over the world. In order to find the perfect combination for the Ambush, we receive custom crystal from Switzerland, steel from Germany, and straps from the USA. Of course the heart of the watch is a Swiss movement. When each piece arrives at our shop, we inspect it for quality, and the build process begins.” The Ambush is available in PVD and Stainless Steel. It ships with a set of American made Allen tools, a black NATO type strap and a proprietary SB Ltd. TPU strap. Follow them on Instagram here (@sbwatches). They're on Facebook here. See their whole line here. Read more about Smith Bradley Ltd. here on Forbes. More questions about the Ambush? Read this. Explore RECOILweb:Outback Chest System by BlackPoint TacticalRECOILtv Shot Show 2019: Aimpoint ACRORECOILtv SHOT Show 2020: Direct Action Plate CarrierID Target Systems - a Weatherproof Training Option for Gifting NEXT STEP: Download Your Free Target Pack from RECOILFor years, RECOIL magazine has treated its readers to a full-size (sometimes full color!) shooting target tucked into each big issue. Now we've compiled over 50 of our most popular targets into this one digital PDF download. From handgun drills to AR-15 practice, these 50+ targets have you covered. Print off as many as you like (ammo not included). Get your pack of 50 Print-at-Home targets when you subscribe to the RECOIL email newsletter. We'll send you weekly updates on guns, gear, industry news, and special offers from leading manufacturers - your guide to the firearms lifestyle.You want this. Trust Us.